APB R.E.D. Marketing - Greg Creed

Create  breakthrough marketing campaigns by harnessing the power of R.E.D.  Marketing: a transparent and flexible methodology straight from  marketing powerhouse Yum! Brands.

Sidestep the  marketing books, courses, and even TED talks that offer hypothetical  explanations that sound sensible and embrace the proven, systematic  approach of R.E.D. Marketing, which the recent CEO and current CMO of Yum! Brands applied to lead Taco Bell and KFC to double digit growth.

This  book, filled with simple frameworks and engaging stories, will help  everyone in your company understand what really works for driving  sustainable brand growth and business success.

In  2011, Greg Creed had just been elev